According to “The Nielsen Norman Group,” the first 10 to 20 seconds your potential readers spends reading your article is very crucial. It is the deciding moment whether or not they will continue to read your article. Is there any effective solution to keep your readers reading? Yes, there is! The solution is clear: You have to write a powerful headline followed by relevant and precise sub-headlines, also known as subheads. Understanding the functions and definition of headings and sub-headings is the main context of this article.

Let’s draw the line between headlines and sub-headlines. You’re writing blog posts and any other articles for SEO purposes, so that your business website will be highly searchable on the Internet. Written and non-written contents are part of your business investment. Thus, it is a must to understand deeply the unique purposes of headlines and sub-headlines, because they play crucial roles for your written contents to become readable, reliable, credible, and engaging

What Are Headlines

Every time you find and read a particular article on the Internet, either a press release or a blog, the first few lines on the top are the headline. This is also known as the title of the article. The moment you are attracted to it, you will surely read the entire article. So this is very important, since it has some significant functions in every article found online.

The headline is the first line of words that provide information about your product. Its impact is very crucial. It draws attention. For instance, you are about to write a product ad, or a homepage content, or a monthly newsletter for your emailing system. To write effectively, you must really know how to write a powerful headline.

There are real secrets on how to come up with powerful headlines:

  • The headline must be keyword-based.
  • There must be uniqueness
  • It must convey a clear message to the audience.
  • There should be a sense of urgency.
  • It should have limited characters (65 to 70 characters for Google and 85 characters for Yahoo).

Considerably, the headlines act as the 90% killer of every article published online. This is the main reason why your readers continue to read your blog post or news article. The secrets revealed above are very important to be understood and to be applied, so that the online searchers will appreciate your content and read it through.

What Are Sub-Headlines?

Sub-headlines, otherwise known as subheads, are known as the extended parts of the headlines. They also play crucial roles to attract your target audience.

There are points to consider when writing subheads.

  • Under each subhead, parallel and coherent explanations are found.
  • Subheads serve as the bridge to relevant facts.
  • A top-to-bottom approach should be followed.
  • The inverted pyramid model should be observed in writing sub-headlines.
  • Subheads should be evident in the draft outline of every planned article.

If the headlines are the 90% killer of your article, the subheadings complete such essence. With subheadings, the connections of every sentence and paragraph are well understood. So, they spice up the headlines.


By understanding the above-cited premises, both headlines and sub-headlines can be considered as the “sales converters” of your landing pages or site contents. Both headlines and sub-headlines work together to build massive audience. When it comes to headlines vs. sub-headlines, there is no winner, because they are both important. They play unique roles toward the achievement of a common goal – to build a large crowd of followers through highly engaging and sharable content.

Thus, you have to avoid weak headlines and sub-headlines. Heads and subheads serve as a structural blueprint of your blog post or article, so they must have a strong foundation. You have to be creative enough in providing the essential and relevant facts, which should follow a top-to-bottom inverted pyramid approach. By doing so, your heads and subheads will be very powerful.