Have you ever Googled yourself? Do it right now and see whether you get any hits. Is there anything bad on the first page? Be careful. Employers are using search engines to find out more details about prospective employees. Here are some stats from a CareerBuilder survey of hiring managers:
- 70 percent use search engines as part of their hiring process
- 54 percent have found something that caused them to not hire a candidate
- 30 percent of companies have an HR person dedicated to reviewing candidates online
Personal reputation management service providers know how to drown out the negatives and make positive information rise to the top of the search results pages.
If you’re in a profession where your revenue depends on your personality, personal online reputation management is even more critical. Actors, musicians, politicians, athletes and socialites are always being searched online by fans, voters, sponsors, reporters, and endorsers.
The perception created by search engine results pages determines what jobs you get and how many customers your business can attract. You need to take control of your digital reputation to protect yourself and your career.
An efficient personal reputation management service helps you clean up your image and highlight your positive attributes. But how do you choose the best personal reputation management service for you?
There are four critical components of a personal reputation management service that you should consider when making your decision:
Let’s look at each of these in more detail.
The first thing you need to check is if the agency has successful experience with personal online reputation repair. Do they have testimonials of success from people like you? You need a reputation management service that handles situations similar to yours.
If you a business owner, executive or entrepreneur, for example, you want to choose a personal reputation management service with relevant experience.
What sort of strategy does your chosen online reputation management service implement?
At Titanium Marketing, we follow a five-step personal online reputation management strategy based on the five “D’s” of personal reputation management:
Do a Google search of your name. What are the good search results you can work to amplify? What are the bad results you need to bury?
What is the emotional component of your online reputation? How do you want to feel when people search your name? What can you do to make sure the information on the results pages inspires this feeling?
What is the goal of your personal online reputation repair efforts? Are you trying to attract more customers or show off your best traits to prospective employers? Define your target audience.
In the design phase, you use the answers to the questions in the previous three steps to create a brand image that will appeal to your target audience.
Once you nail down your personal brand, you’re ready to deploy your marketing strategy. Consider the following distribution channels:
- Personal blog
- Well-known blogs in your industry
- A Wikipedia page
The right strategy makes all the difference. Trust your personal reputation management to a company with a transparent strategy that is proven to get results.
Transparency is vital when choosing your preferred personal reputation management service. Pick one that has clear policies. How do they go about launching their plan? What are their SEO practices and PR strategies?
Letting “the professionals” do their work without analyzing their methods is a costly mistake. The stakes are high in digital reputation management. The internet never forgets, so one blunder may haunt you the rest of your life.
The use of black-hat practices may promise to provide you with quick results, but they cause more harm than good in the long-term. Avoid reputation management companies that practice black-hat techniques such as:
- Shady SEO and backlinking
- Bullying webmasters
- Paying to publish false reviews about your personal brand
People are ruthless and smarter than you think. You will eventually be exposed and damage your reputation worse than before.
Shine With a Reputation Management Service
A good personal reputation management service will help you bury negative search results with positive content that makes your brand shine.
Anyone who provides reputation management services should protect and promote your brand using effective and ethical strategies with long-term impact. The service should add visibility and value to your brand, while also preventing your identity from being used by others.
If you’re ready to get serious about personal reputation management, check out our services.